Brand Experience Design
Urban Monk Brand Identity & Packaging Design | Premium Product Packaging
A bold, non-alcoholic beverage brand without the buzz
Description
Urban Monk is a bold, non-alcoholic craft beverage brand that blends the energy of modern urban living with the mindfulness of master brewing crafted for those who want bold flavour without the buzz. As part of this packaging design case study, WWC delivered a complete brand identity design paired with distinctive Urban Monk packaging design built for the retail shelf.
Challenges
Urban Monk needed a digital identity that matched its fearless product vision bold, modern, and ready to redefine what a non-alcoholic craft beverage can be. The challenge extended beyond branding into product packaging design: creating a premium packaging design that balanced fresh, youthful energy with clean visibility and long-term scalability across formats.
Solution
In line with the brand's requirements, WWC used a modern colour palette and a distinctly contemporary design approach to create a retail packaging design that stood apart from convention. The logo was designed around the letter "U," reimagined as a human silhouette illustrating both the body and face paired with bold, funky typography. The result is a piece of consumer product packaging that brings Urban Monk's energetic personality to life on shelf.
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