Brand Experience Design
Originary – Food Packaging Design | Brand Experience Design
Shaped Originary's logo and packaging around a simple idea: stay true to where you came from.
Description
Originary offers farm-traced A2 ghee, single-origin spices, and raw honey. Their products are premium and they require a food packaging design or a food brand identity design that enhances that. With healthy and nutritious ghee, honey, and spices, they required a product packaging design that exuded beauty while staying true to their natural, earthy qualities.
Challenges
Originary came to WWC because they wanted a new logo and brand identity. They wanted to bring out the purity of their products using the brand colours and fonts as well. Originary needed something that brought out the premium quality of the product, while maintaining the connection to nature.
Solution
WWC created a logo design that highlighted Originary’s connection to nature by highlighting the leaf shape. As they are a premium brand, WWC used that in the packaging’s colours and shapes to showcase their high quality products.
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