Brand Experience Design
Makhana.com – Food Brand Identity and Design | Brand Experience Design
Designed a premium identity for Makhana.com, giving India's favorite superfood snack a look as elevated as its nutrition.
Description
Makhana.com approached WWC to make a new logo design and packaging design for their product. They are a premium brand that crafts delicious flavoured makhana made for modern snacking. They wanted a food packaging design that embodied their values. Makhana .com has a very distinct identity and it was important to encapsulate this in their logo and packaging design.
Challenges
The challenge was to create a brand packaging design that felt fresh, contemporary, and alluring. The product packaging design needed to bring the snacking brand identity into everyday life while highlighting the uniqueness of makhana. The core challenge was crafting the food branding design in such a way that it brought out Makhana.com’s special USP.
Solution
WWC built a logo design for the food brand, using the brand’s flavour signature colours as the primary palette. Since the brand’s tagline centres around Madhubani’s ponds, the theme was based on those visual aesthetics as well. Bold, eye-catching typography was used to add a fun and contemporary twist to new snacking trends. The result? As vibrant and fun as the delicious flavoured pops themselves.
All Projects
Bring your brand to life with visuals that resonate.
Let’s start today!
Send us a message and let’s collaborate on your project.