Designing for Gen Z is a totally different ball game – you’ve got to think on your feet, catch their attention with attractive visual language, and resonate with their aspirations, values, and experiences. When Frullato approached us, we embraced the challenge of being their brand designer for all their communication and packaging.

At WWC, we follow a methodological process to create an impactful result with every service we offer. For Frullato, we did a lot of research and then recognized that Gen Z values authenticity and reliability. Thus, we created illustrations that would serve as a visual bridge to connect our brand with their world. The client admired our efforts and loved our detailing to portray their customers perfectly! It was a win-win for sure.