They say packaging can be theatre, it can create a story and we completely agree. Chocolate is more than a product – it’s often an emotion for kids and adults, too.

Madoc’s products were small little designer pieces that deserved a theatrical appearance and design to sell them. We used a majestic packaging look, a larger-than-life design with rich background colours and a dash of gold to bring out the premium and luxurious appeal of the chocolates.