Leveraging Consumer Behavior To Create Efficient Marketing Strategies
April 8, 2024Trust Building via Digital Media
June 18, 2024Making Digital Marketing Effective: Know Your Digital Audience
More often than not, companies struggle to find the right audience on social media even though they have a large consumer base offline. It is imperative to understand that your consumer base and your digital audience may not be the same population.
Who is your Digital Audience:
Your digital audience includes many potential consumers who may have not yet tried your product/service. Depending on your business and marketing strategies, it is possible that a vast majority of your social media community comprises brand-curious potential consumers that you have targeted through social media tools like Ads. This influences your choice of content. So, knowing your digital audience is crucial.
Different Audience, Different Platform:
Insights about the audience and users of various platforms is extremely helpful in crafting digital marketing strategies. Digital marketers have many such insights about the persona of users on various platforms and can help you to choose the right platform for advertising and promoting your business.
Marketer’s Insight: Instagram has a higher percentage of younger audience than Facebook.
Application: A GenZ focused apparel company runs more ads on Instagram than Facebook ultimately reducing the cost of acquiring new clients and increasing conversions.
Content for your Audience:
You need to tailor your content for your audience. Content that engages audience in a stream of funny, humorous and relatable manner is necessary to gain engagement. The choice of words, language of copy, medium (reel vs. graphic post) should feel familiar to your audience for them to follow you.
Trends
Two simple reasons why things go “viral” or “trending” is because they resonate with diverse types of audiences and they attract engagement. Leveraging trends to create instant connections with your audience can work wonders.
Curious to know how these insights and tricks can be applied to boost your social media growth? Consult with our team of social media experts. Contact us at info@whitewarbler.com or +917722004499 to start your branding journey!