10 Things FMCG Brands Need to Know About Packaging Design
Almost 74% of consumers between the ages of 18 and 25 say that they would like to share their recent purchases on social media only if the packaging is unique and engaging.
Think of all the unboxing videos you’ve seen recently on Instagram. Aren’t they really cool enough? Wouldn’t you want to be one of them and get viral?
If you’re an FMCG brand, this insight is essential when designing packaging for your new or existing products. While in a retail environment, your customer will physically visit the store, and the packaging will attract attention, followed by a sale; in e-commerce, it’s vice versa. A sale is done first, and then your packaging is revealed to your customers several days later.
Either way, your packaging will make an impact on your customers and thus, needs to be designed with utmost thought.
As a packaging design expert agency, we bring you 10 things to remember before you send out your product in the market:
1. First Impression is a Lasting Impression
First impressions matter! Since various products compete for attention on store shelves, choose a packaging design that will grab your customers’ attention. This includes using vibrant colours, engaging graphics, and innovative design elements.
2. Keep It Simple Silly
Your consumers appreciate clarity and ease of understanding. Choose a clean and minimalist packaging design for a stronger impact. Remember, crowded design can confuse and deter your potential customers.
3. Design with a Purpose
You have an excellent opportunity to reinforce your brand identity through packaging – think of how McD has the iconic M on all their boxes and bags. Whether it’s the logo placement, the colour scheme, or the design elements, stay consistent in branding to help your consumers recognise and relate to your brand.
4. Consider your TG
Before designing, we always do a thorough customer analysis with factors like age, gender, lifestyle, and income to help our brands craft packaging that will appeal to these specific customers.
5. Balance Functional and Practical with Aesthetics
While all brands want their packaging to look good, it should also serve a practical purpose. For instance, easy handling, efficient storage, and convenience must be considered. If packaging is too difficult to open or store, it can annoy your customers and affect their perception of your brand.
6. Go Green
In today’s environmentally conscious world, sustainability is a significant consideration for design agencies and businesses alike. Using eco-friendly materials and reducing excess packaging helps the environment and appeals to sustainability-conscious consumers.
7. Be Clear and Concise
Apart from protecting your product, your packaging must also communicate essential product information like ingredients, usage instructions, expiration date, MRP, and more.
Transparent and informative packaging builds trust and helps customers make informed purchasing decisions.
8. Find your Differentiation in a Crowded Market
Packaging design can be your personal, powerful tool to stand out from your competitors in a cluttered market. Unique and innovative packaging solutions can help you sustain a memorable impression in the minds of your consumers. It can be with a special material, a striking font, a never-used colour in your industry, or something totally unheard of!
9. Build that Emotional Connection
A well-designed package that evokes positive emotions can facilitate brand loyalty. Design elements such as storytelling, relatable images, or memorable taglines can help create this emotional bond. Think of Paper Boat drinks – their short stories at the back and warm and friendly packaging design instantly make you feel nostalgic.
10. Think about Adaptability for E-commerce
With the rise of e-commerce, packaging design needs to adapt to cater to online customers. Brands must consider durability for shipping, the unboxing experience, and providing clear product visuals through photography. Additionally, incorporating QR codes or AR elements in packaging can enhance the digital experience for consumers.
At White Warbler Communications, we’ve excelled in packaging design solutions for decades. Our expertise lies in understanding the customer and designing something so unique and impactful that it serves the purpose and is always remembered. We have worked with many FMCG brands over the years and continue to surprise them with our packaging design creativity.
If you’re looking for a packaging design agency, contact us today!