Exhibition space design
Makhanawala’s Exhibition Stall Design |Aahar Delhi Stall Design
A brand brings healthy Mkhana in various testy flavours.
Description
Makhanawala's is an Indian health-focused snacking brand that transforms traditional makhana into flavoured, ready-to-eat roasted snacks. Aahar, organised annually by ITPO, is India's largest and most prominent food and hospitality exhibition. Makhanawala's approached White Warbler Communications for an Aahar Delhi stall design at this year's edition, seeking a custom exhibition stall design that would make a strong impression on India's biggest trade fair platform.
Challenges
As part of a comprehensive Makhanawala's exhibition stand design brief, the challenge was to present the brand as a champion of India's ancient superfood, while reflecting its premium positioning through thoughtful food brand exhibition design. With the full product range on display and available for tasting at the stall, the FMCG exhibition stall design also needed to support the brand's core objective of engaging and converting B2B buyers.
Solution
White Warbler Communications designed a Makhanawala's booth design crafted to draw visitors in effortlessly. Drawing on the insight that makhana is sourced from water lilies, we incorporated a lily motif into the stall's visual identity a subtle nod to the product's natural origins. Precise exhibition stall fabrication allowed for thoughtfully designed compartments where Makhanawala's products could be showcased and sampled with ease, while the logo's placement was carefully considered as part of this exhibition booth design, ensuring strong brand visibility throughout the trade fair stall design.
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