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April 8, 20247 Secrets of Instagram Marketing for Your Next Social Media Campaign
Instagram is no longer a photo-sharing app. It’s transformed into one of the biggest social media platforms for brands and individuals alike. Today, millions of content creators are on Instagram, and the potential to build and grow your business here is almost endless.
However, with so many entrants every day on the platform, it’s getting more challenging to gain visibility and engagement. As a social media marketing agency, we’re always on the lookout for new and improved ideas and trending secrets to help our clients get noticed.
Here are some powerful tips that will help you build a sustainable following and hopefully drive better sales, too!
1. Schedule Seamlessly
When you’re manually posting, it’s natural to miss a few days or skip posting when you’re out of town. The scheduling feature ensures you always post and keep your followers engaged. You can schedule everything from hashtags to captions and save the time to interact with your audience instead. Talk to our social media managers to know the best apps for scheduling.
2. Set up your Instagram Shop
If you’re selling any kind of products online, you can now sell them directly on Instagram rather than directing customers to your website. Your profile can become your digital storefront, and customers can make easy purchases on the go. Also, remember they spend a lot more time on Instagram than any other website.
3. Go Live
Almost all social media apps are now launching the live feature, and for good reason. Going live helps you strengthen your connection with followers, and you can easily use it to teach something useful. Various international and national brands are using this feature, and it definitely ensures high rewards in the long term.
4. Be Brave – Go BTS
While most people think Instagram is only for shiny, perfect pictures, there’s a lot more to the app. You can try behind-the-scenes content – it can be about your packaging design, your meetings at work, or simply a day in an employee’s life.
5. Invest in Instagram Ads
While organic reach is excellent, Instagram ads are the secret to thriving on Instagram. While they were introduced in 2015, they are absolutely a strong and sustainable model for all sizes of businesses even today. They are heavily targeted so you can advertise to your direct customers and ensure a strong ROI!
6. Experiment with Different Formats
Today, Instagram gives you a lot of opportunities to share different kinds of content in different formats. You can use stories to talk about something current, use posts or carousels for lasting ideas, and use reels to reach maximum followers. Make sure you include all types of formats in your strategy to get good results from the platform.
7. Never Miss a Mention
Social listening is an essential skill for brands and marketers. Listen to who is talking about your brand, and make sure you answer! Track mentions, keywords, hashtags, etc., related to your business and react to them to widen your reach. You can also mention your favourite brands, people, and content creators to get more fan following!
The biggest secret on Instagram? Consistency.
At White Warbler Communications, consistency is the key to success. We help you post regularly with a streamlined calendar and scheduled postings. You can benefit from our creative designs and content, and check out our reel capabilities to see your brand in a new light!
If you’re considering revamping your social media platforms and need a boost on Instagram, White Warbler Communications is the perfect partner!
Contact us to get started today.