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April 8, 20245 Branding Needs Of Your FMCG Company
Figured out the operation and productions of your product? Wondering how to grow your sales? Setting up an FMCG company is a mammoth task. Right from obtaining your licenses, setting up product line to maintain the quality of your products- everything requires a great deal of work. But, are you wondering how to get your product off the shelves and into the consumers’ carts? FMCGs consumer base is not only built on quality but also on trust and reputation.
Even with the best product-market fit and outstanding product quality, a poor branding strategy can make it hard to get your products seen and sold. Here are 5 branding needs of every FMCG company:
1. Brand Strategy:
A brand strategy is not just a set of to-dos that the marketing agency lists down. It is a well-thought, creatively developed plan curated specifically and uniquely for your product. A brand strategy takes into consideration the pre-launch marketing, the product launch as well as the post-launch promotions. Branding is about reaching out to audiences in meaningful ways. A brand strategy is specially focused on communicating your brand image and values to your target audience.
2. Creative representation of the product:
Designs that help the consumers visualise the product at the first glance are good. But, great designs evoke curiosity. They communicate the product by making it more attractive. Dull or plain representation of the product may discourage consumers from picking your product whereas attractive and interesting designs hold the attention of your target audience.
3. Social Media Outreach:
Social media advertisements in today’s data-driven world can work wonders for your brand. A good social media marketer knows how to reach your consumers in the vast sea of social media accounts. Not only this, a social media analyst can work on reducing your marketing costs by analysing the cost of acquisition, conversion rates and many other data metrics while maximising outreach.
4. Promotions:
Wondering which influencers to partner with for promoting your brand? Indecisive while choosing event sponsorships? Curious how to get your brand seen by your audience outside the store shelves? Choosing influencers suited to your brand image, creating impactful visuals and advertisements for your product and understanding sponsorships for your brand are critical marketing decisions for your FMCG brands because they help in building trust.
5. Graphic Design & Product Packaging:
Graphic designs help consumers identify your products while they are competing against other brands on the store shelves. Graphic designs communicate the personality of your brand through colour schemes, fonts and product packaging. Tiny details like font type and size need to be worked with in a meticulous manner.
At White Warbler Communications, we have accompanied many FMCG companies in their product journeys by providing valuable branding services. Our team of skilled and experienced professionals is keen on understanding your branding needs, brainstorming ideas for your products and implementing branding strategies to help your products find a place in the hearts of consumers.
Get in touch with us today for branding services like these here.