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Rajguru Foods is a Pune-based manufacturer and exporter of an exciting premium range of nuts, berries and dried fruits. While their amazing range and quality of products were making waves in the B2B market, their B2C product positioning needed a face lift to compete with products in the same category. They called us to explore ways to broaden their retail customer base.
After conducting research on visual elements and strategic refinements to generate
favorable purchase decisions, we graphed up a Retail Brand Strategy. Here were the elements of change we suggested:
Brand Naming & Re-launch: Re-launching their products range with a new catchy brand name that both ‘described the product’ and the ‘customer experience’ after consuming it. We suggested the name DELIGHT NUTS.
• We created a package design using fresh and vigorous color schemes that related closely to the original fruits and nuts inside, surrounded by a heart form to complement and emphasize the word “Delight” beautifully.
• Interesting inclusion of the traditional wooden nut picking bucket in the design boldly suggests the “picked fresh from the wild” feel, which is truly the brand’s chief USP, as the client sources raw material fresh from extremely respected vendors.
• The backside package text details the product’s nutritional benefits, and closes the convincing job, working as a powerful and fact-based Call-For- Action.
Armed with a captivating new brand name and a classy design that is easy on the eyes,
Delight Nuts is today a fast moving item in the retail sector too! The objective of
widening the B2C market was met.