CURIOSITY STAYS AFLOAT!
Curiosity may have killed the cat, but kept us alive and kicking. Ask more. Listen more. Know more. Think more. These four simple rules we go by. A great communication strategy is woven around them.
We keep on asking and you as an advertiser should keep on dumping at us, no matter how random or irrelevant you feel. We have a large appetite and excellent metabolism for Why. When. What. How. Everything about you. Likes, dislikes, rise, fall, dreams, pains, testing and resting, What drives you and keeps you ticking. We get obsessed by that information. The creative instincts in us nudge for that Eureka moment hidden in the endless minutes of crap.