Any consumer, including yourself, is tempted to pick something off the shelf that is winks at you the moment you enter into a super mart. That's the success of a good packaging design. Not only the colours and fonts, but a good package designing even involves the shape of a pack too. A package should let its viewer know the contents without even peeping or smelling it. A great package design invariably results into an upward arrow in your sales charts.
Now, when we are talking about charts, White Warbler's success chart for packaging design has been escalating ever since. We always want the package to mystify with buyers and compel them to pick it up out of curiosity. That's half work done and then the product does half. It happens only when experience meet expertise. At wwc, we can confidently claim that.
Who reads so much, is a common question people ask these days. Well, who doesn't?
Everyone who's willing to spend, mostly want to know before buying. While an FMCG product is communicated through the short communication media like a press ad or a poster, a service provider, a real estate property need more explanatory form like a brochure to explain themselves. Collaterals like Capabilities Brochures, Product & Solutions Catalogs, mini single-fold and one-pagers form the spine of your marketing strategy.
We understand that a brochure has more shelf life as compared to a press ad or a poster. Therefore, a brochure is prepared meticulously where the offerings are depicted along with the corporate vision and profile. A good brochure must be engaging and interactive. It should inspire the questions and provide answers.
Concept is the king when it comes to the cover of a brochure. It's the one that holds the collective responsibility to grab and hold the attention and inspire the curiosity to turn the leaf. Once the readers are on the second page the flow of design will walk them through the rest of them. A perfect blend of suitable graphic or images along with crisp copy indulge them and press the right buttons in their minds. Pick up any brochure designed at wwc and you will find why White Warbler is known as a top designing company in Pune.
Till a few years ago people used to think that advertising is all about designing. Pull some good layout from the internet, paste an image to it and write a couple of line with a direct appeal and your advertisement is ready. You guessed it right. Back then and even today, the ingredients are same. They are eternal – a layout, a picture and some text. But that's not an advertising design.
No scribble attains the level of a design until it is backed with a concrete thought that is derived from ‘why'. Until and unless you find the answers, no layout can dare to be called an advertising design.
What we do at White Warbler is a simple invitation.
Yes, any advertising design for us is an invitation for its reader to buy the product or the service it's selling. Creativity comes with commerce in advertising. They can't be separated and our designers work around the same philosophy.
When the central idea is finalized, our top of the line team of designers start working on the scribbles. At the same time, our copywriters tussle with the right words. The challenge for a copywriter in a press ad is to limit the words. Deliver a message in minimum words. The same goes for a designer. Never complicate a layout. A seamless blend of words and pictures brings out the best invitation to buy the product. That's the best on our menu. You should definitely try it!